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This guide will walk you through how to set up Sumatra and publish your first Experience to your site.

1. Log into Sumatra

If you don't yet have one, get a free trial account at:

Access the app at:

2. Add the URL of your site

When prompted, enter your site's base URL and click Start optimizing.


3. Install the snippet

If your site is built on Framer, choose the Framer tab. For all other platforms, choose the Other Website tab.

To install the Sumatra snippet and code override on your Framer site, follow these instructions.

4. Create your first experience

To start simple, let's change the text of a single call-to-action (CTA) button.

On the Experiences tab, click + Add experience.

New Experience

Then select the experience type that best matches how you want to create your test.

Don't worry, all functions are available regardless of the primary type you choose.

Select experience type

When prompted, name your new experience "Alternate CTA", and name the variant "Start Now". Then select + Add variant and name it "Control".

Name the experience

This is what the resulting Experiences view should look like:

Experience with variants

5. Implement your variant

Follow the Framer experience instructions to create a variant of your button and change the text to "Start Now".

6. Preview the variant

Now for the best part.

Click the Preview link next to your variant to see it live on your site. 🤯 🚀 🎉

Preview link

7. Run your experiment

Click Run experiment, select Continue without goals for now, and then click Run experiment again to use the default 50/50 split.

Run experiment

Next steps

From here, you can:

  • Configure Goals to measure conversion
  • Explore Audiences to target specific user segments
  • Start testing some real Experiences to drive conversion